What Sets You Apart? Discovering Your Awesomeness

Learn who your ideal client is, and how to create your message to reach them. | Instruction provided by Shauna Lynn Simon

**Prices are in USD and include applicable taxes**


Do you know who your ideal client is, and how to reach them?

Understanding who you are marketing to is first step in creating any marketing campaign.

Next, you will need to understand what your message is – do you have a clear understanding of who you are, and what sets you apart from the competition? Why are you here? What do you bring to the table (besides the table itself)?

Have you discovered your awesomeness?

This is the first step to creating a clearly focused marketing plan – stop wasting money on ineffective marketing and learn what you need to know to maximize your marketing budget!

On this webinar, you will learn:

  • How to identify your ideal client, and learn where to find them
  • How to target your services to meet the needs of your ideal clients
  • Identifying your awesomeness – discover what sets you apart!
  • How to create a clear mission statement, and how this will help you to attract your ideal clients
  • Plus, so much more!

What others have said about this webinar:

" Always great content, easy to understand and in manageable chunks."


" Shauna Lynn always gives more - it is so helpful to hear about some of the mistakes she first made, I am usually doing them too! So I can sort them out quickly and change marketing tack." ~ Pam, Perfect Match Homes


" I appreciate the ability to better the business without going to an event. This information was spot on with other business videos and podcasts I had just been listening too. Awesome!" ~ Amie Howes, Sue Kauffman & Company LLC, Central PA


" I always enjoy Shauna Lynn's webinars --they are full of good ideas and suggestions that I can apply to my new staging business.Be sure to take her up on her offer of a free 20 minute coaching call where she will help you with whatever questions you have. The combination of her business background and staging expertise enables her to give practical solutions to any kind of problem." ~ Maggie Setler, Pittsburgh Staged Homes


This Product Includes:

  • On-demand Webinar Video (mp4 format) - this webinar was recorded live on May 3, 2017
  • Worksheet - Defining Your Ideal Client (pdf)
  • Worksheet - Creating Your Value Proposition (pdf)
  • Worksheet - Creating Your Mission Statement (pdf)
  • Worksheet - Creating Your Elevator Pitch (pdf)
  • Lifetime access

Interested in attending one of our LIVE webinars? Check out what we have coming up next here.


SLS Academy is a proud sponsor of Imagine1Day - a portion of all proceeds from all sales is donated to support this great cause.


Shauna Lynn Simon
Shauna Lynn Simon
Founder and Lead Trainer
"Logic will get you from A to B. Imagination will take you everywhere."
~ Albert Einstein

Shauna Lynn Simon is fiercely committed to guiding aspiring home stagers to achieve success in all facets of their business, so that they can live the life that they have always wanted, in the career that they have always imagined. Not only is she an award-winning home staging expert, but she is also an active and practicing home stager.

If you are looking for an instructor and mentor who is passionate and committed to your success, you have come to the right place! With years of experience teaching and guiding aspiring home stagers and other entrepreneurs, through various local organizations, small business centres, colleges and her own mentoring services (The Creative Solutions Mentor), Shauna Lynn promises to provide you with the answers that you need to become a Real Estate Staging Professional. This self-made, honest, “glass half-full”, out-of-the-box entrepreneur loves to tell it like it is. She’ll share her passion and her knowledge, and will stop at nothing to provide you with the tools that you need to achieve your goals, so aim high.

As the founder of the largest home staging and design company in her region, Beyond The Stage Homes (BTSH), she applies her technical training in Mathematics to her every day work, combining creativity with logic to achieve the maximum potential from every home and every team member. In September 2015, she founded Styled, Listed, and Sold (SLS) Academy with a commitment to provide the most comprehensive home stager training program, redesigned for tomorrow’s home stagers.

You can feel confident in choosing SLS Academy - over the years, Shauna Lynn’s expertise has been honoured with remarkable and notable accolades, including:
  • Real Estate Staging Association, Top 10 Vacant Home Stagers (Canada)
  • Real Estate Staging Association, Top 10 Home Staging Teams
  • Real Estate Staging Association, Top 10 Redesigners of the Year
  • Stevie Awards, Female Entrepreneur of the Year in Canada (Bronze)
  • KW Rogers Oktoberfest Women of the Year, Entrepreneur Award
  • The Record Reader Awards, Favourite Interior Decorator


Shauna Lynn for years has been delighting audiences of every size with her unique home staging industry insights and inspiration. Her perspectives have been featured locally in newspapers, home décor and business magazines, live events and even a regular segment on a daytime talk show. Now she’s here to share her love of home staging and design with you.


“In high school I was ridiculed for doing anything that was different. As an adult, I’m praised for my bravery. Don’t be afraid to be yourself – discover your inner strength and thrive in the comfort of being you – there’s no one else out there that can do that.”
~ Shauna Lynn Simon